4/15/2023 0 Comments Youth beyond blue brain quizIt’s a world that young people know well. The animations show a world where teenagers are constantly harassed, annoyed, distracted and provoked by their own brains. We hope the campaign, which stars a pesky animated brain, will go a long way to address this issue.” It’s a simple message, working to remove the stigma from depression and anxiety and empower teenagers to identify their own symptoms and take action. ![]() Our creative aims to show young people that it’s not them, but their brains that can be strange – it’s their brain that may cause them to think weird things, or act irrationally. Walter Thompson creative director, Tim Holmes, explained the creative thinking, “We know from beyondblue’s research that the stigma associated with depression and anxiety is a huge barrier against young people seeking support. Walter Thompson worked on the creative development and all production elements. ![]() Snapchat was recommended – two million young Australians use it daily. The agency’s first campaign for Youthbeyondblue was triggered by MediaCom Melbourne’s media strategy that identified where to get the attention of 13-18 year olds: YouTube, mobile display and video pre-rolls, XBOX, Facebook, search and Snapchat Discover via ’s channel. That’s the both the name of J.Walter Thompson’s Snapchat campaign for Youthbeyondblue and what it feels like for a teenager with depression.
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